In order for a Business to function as a Business, it needs to have an Ecosystem.

Selling things now and then on an inconsistent schedule is in no way an Ecosystem.

You need dependable Statistics with Minimums and Maximums for results on a consistent basis.

Your results will fluctuate between these 2 extremes, but they will never go higher than the Max, nor will they go lower than the Min.

If your Min is Zero, you need to change something.

In an Ecosystem, energy moves in circulation. Growth is when that circulation is Generative, making the Forest grow larger with time.

If it is Degenerative, then energy is lost with each cycle until there is no more movement.

Every Individual Element of this Business Ecosystem behaves this way.

There is always Energy being taken from and sent to a Given Element.

Some of the Profits go towards Growth, and some of the Profits go towards Investments with returning Dividends that are spent on Major Upgrades to the Ecosystem as a Whole.

The Business Element has Levels, and so does the Business Ecosystem. Each Level is defined by an Excel Expense Report, which is reactive to changing values in the Business Ecosystem.

So, the Business Ecosystem is a Game with many predefined Levels, which are Goals that can be built up to with Generative Growth.

The System of Reactive Excel Expense Reports gives the Business Owner a Top-Down View of the Whole Business Ecosystem as a Game, and shows simple and comprehensive Graphical Representations of all Values in the Game to show what Goals are approaching completion, and what Goals are finished and ready for Upgrade.

I could save up my money for an Amazon Ad Campaign for my Book, but that's not an Ecosystem. Where is the Energy Loop there? The Ad Campaign needs to be fed, and it needs to produce.